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UBA
PLC -Nigeria’s largest Bank selects STL as the preferred GIS
Solution Provider for Expansion project
Spatial Technologies Ltd (STL)-Nigeria’s most innovative mapping
and GIS solution provider is proud to announce that it had been
engaged by
UBA PLC to implement a map based solution to support a
multibillion naira branch expansion and optimization project.
 UBA
is the largest financial services institution in West Africa with
more than seven million (7m) customer accounts, and operations in 19
African countries, as well as presence in New York, London and
Paris. UBA realized that banks in the Nigeria of today must be
market driven and market responsive in a highly competitive market.
The success of
such a financial institution depends heavily on its approach to
data management, customer relation management. By adding a
geographic component called “Location” to its database, UBA can
gain enormous advantage in many ways.
The objectives of the project
were:
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To develop a
systematic or scientific method of locating branches and ATMs
for profitability
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To provide a
visual and scientific process to locating smaller sized branches
“Spoke” around existing Large Branches “Hubs”.
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An enabler to the
realization of cost saving of over N9billion on branch expansion
in Nigeria
This is a pilot project starting with Lagos and expected to
spread later to other parts of Nigeria. Under the contract, STL
provided the digital street map data of Lagos covering Lagos
metropolis, Ikorodu, Epe, Badagry and Sango Otta. STL also
mapped the locations of all existing UBA’s branches and ATMs
including those of other banks that UBA recently acquired as
well as mapping the locations of all branches of UBA’s 5 most
important competitors throughout Lagos State and Sango Ota,
Ibafo, Mowe.
The contract also covered the mapping of several Points of
Interest (POIs) that were considered important considerations
when choosing an optimum location for a new UBA branch. The
categories of POIs mapped included schools, shopping malls,
restaurants, “open-air” markets, hotels, etc across Lagos STL
also geocoded the location of over 1,000,000 UBA’s customers
based on their residential addresses into a GIS format. This
made it possible for UBA to see for the first time the
geographic spread of over 1million customers within the project
area on an interactive street map of Lagos. Another deliverable
was the demographic data of Lagos categorized into LGAs (Local
Government Areas) projected from the Nigeria’s 2006 census data.
The project is expected to assist UBA PLC in the following
strategic analyses:
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Bank Network
competitiveness/optimization analysis: A geographic approach to
analyzing where new branches and ATMs should be located and what
factors affect either positively or negatively their operation
and profitability.
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Competitors
intelligence mapping: A structured approach using Geographic
Intelligence to analyze the geographic location of competitors’
branches and ATMs to evaluate the effectiveness of all UBA
branches in the face of competition
-
Customer management
identification and targeting Analysis: This type of analysis
would be helpful in evaluating the geographic distribution of
UBA customers with respect to the branches and how to position
UBA branches to serve them better
-
Demographic Analysis.
Geographic spread of UBA branches in Surulere
Following the
development and implementation phase of the complex solution, STL
provided ongoing enhancement and on-site support over a period of
several months and quality MapInfo training to UBA’s staff that were
expected to use the solution to deliver informed business investment
decisions. The project employed well-proven location technology
platform –MapInfo. MapInfo Professional is a recognized brand in the
location technology all over the world and was selected for this
project based on its ease of use, richness of depth, robust Database
Management System (DBMS) functionality and superb cartographic
capabilities.
This is the first GIS (Geographic Information System) implementation
at this scale by any financial institution in Nigeria. This project
also marked the first successful attempt by any private company in
Nigeria to geocode addresses in a consistent way throughout the
history of mapping in Nigeria. To be able to achieve this feat, STL
had to build a complex AI “Address Infrastructure” for Lagos which
is not an easy task especially considering the fact that addresses
in Lagos is not straight forward because of the inconsistency in the
house numbering.
Ireti Ajala, Chief
Executive Officer of STL commented: “We are extremely delighted to
have worked with UBA on this important GIS project. By using GIS as
a strategic tool, UBA would be able to make informed business and
strategic decisions that would not have been possible using the
traditional row-column tabular database approach.” Ajala who once
headed MTN Nigeria’s GIS unit within Network Work Group further said
“By this project, UBA had joined the league of such financial
institutions as MasterCard, Bank of America, Barclays Bank, Bank of
the West, Royal Bank of Canada, NatWest PLC, and a host of other
banks across the world that use GIS in making and supporting
informed business decisions”
About UBA PLC
Below are some of
the achievements of UBA PLC
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UBA was the first ever
successful merger in Nigerian banking history
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UBA received excellent
credit ratings (short and long term); Global Credit Rating (SA)
AA+ and A+ in 2005
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Ranked Number One Bank
in Nigeria (Augusto & Co, 2007) 4) UBA bagged the Emerging
Global Bank Award, beating strong contenders like JP Morgan
Chase and Standard Bank in the process.
About STL
STL is Nigeria’s foremost mapping and GIS consulting
company with offices in Lagos and UK. STL specializes in developing
geospatial databases and solutions about Nigeria for the Nigerian
market. The company has extensive experience in collecting and
processing data from geographic information sources as digitized
maps, satellite imageries and aerial data. STL is seriously
investing in what is now regarded as Nigeria's largest geo-spatial
database by any private company. STL’s maps and solutions power the
operations of companies in telecom, vehicle tracking, retail
marketing, banking, construction, and Government Agencies.
STL is also the owner of
LagosLocation.com which is Nigeria's foremost map based hotel
price comparison website that checks multiple hotels across Lagos
for availability and returns a list of results allowing you to
choose either the cheapest rate or your preferred hotel in Lagos STL
will always be found at the forefront of GIS technology and
innovation in Nigeria.
For Media Enquiry
Spatial Technologies Ltd
Phone: 01-8533497
(Lagos) or
+44798299675(UK)
Email: info@spatialtechnologiesltd.com
Website:
http://www.spatialtechnologiesltd.com
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